Netflix streaming service and exercise videos seem like a natural together, right? It would be so nice to have your three or four favorite workouts in the queue and ready to go first thing in the morning or whatever time you do your workouts at home. If you think this is a good idea, too, you might be surprised what awaits you in the fitness genre (9327). Let’s take a look at Netflix Workout (Fitness).
The human body is the best picture of the human soul. – Ludwig Wittgenstein
Videos On Streaming
I love my Netflix queue, or list as they call it now. It’s where I drop movies I enjoy watching again and again along with my favorite TV series like Everybody Loves Raymond, Columbo, X-Files, and The Walking Dead. I keep the ones I watch most often toward either end of the list, of course, to find them faster. Maybe I would keep up with my workouts better if I dropped a couple of fitness videos in there. Who knows? Netflix might have the very same Denise Austin titles that I keep on DVD.
The neat thing about having my exercise videos on Netflix would be that wherever I am, it is there. When I travel for business or pleasure, if there’s a TV with Netflix, I can have my exercises. When the TV in the hotel doesn’t bring in Netflix, I can use my laptop, tablet, even my smartphone if that’s all I have with me. Sure, the screen on my phone is small, but this is a work out I do all the time so I really just need to see it well enough to have a general guide, and I have my little pod speaker to pump up the volume.
On the Road
Netflix makes a great travel companion because it’s available all over the world. I can watch the shows I like no matter what cable selection the hotel offers. I can watch on my mobile device while traveling on a plane or train. Back at my room for the night, I can use Showgoers or Netflix Party to watch a movie in sync with my family at home. As you know, Netflix has movies and TV shows in hundreds of categories so it’s always easy to find the one you want, and when you know the genre code you can go right to it using the browse/genre url or a browser add-on/extension like Super Browse.
So, when I’m ready to drop a fitness video or two into my queue, I’ll look for the right one using the browse/genre code url for Sports & Fitness (9327). Click here to go there now and view the results. Look over the titles, hover over a title card for a brief description of each one. When you see a fitness, exercise or work out video that looks good to you, click on it.
What did you choose? Nothing, right? Because in the Sports & Fitness genre, it’s all sports and no fitness. Pumping Iron is a movie that tells a story, not a video with a personal trainer showing you the most effective way to pump iron and leading you through some routines. Another title here that sounds a little bit like it could be a workout video is Bigger Stronger Faster, but that’s about steroid use. Inspired to Ride is not indoor cycling routines, and There’s No Place Like Home is not going to teach us anything about exercise at home.
Let’s look at the other fitness category on Netflix: Kids’ Fitness (genre code 1530). Click if you don’t believe it when I tell you there’s nothing there at all.
Netflix and the Fitness Videos In Our Queues
Once upon a time, Netflix carried a good selection of fitness videos. Then on August 1, 2012, all across the USA, people went to their Netflix queues to play their favorite fitness videos and they were gone. Poof! Disappeared! Not a one remained.
Why did Netflix drop all of its streaming fitness and work out videos? Doesn’t Netflix want its customers to be fit and healthy? I’m sure they do, but the contracts Netflix had with the distributor of its fitness videos expired.
What did these people who relied on Netflix streaming for their fitness routines do? Some went to Hulu, but there were commercials even with a paid subscription there. Others have gone to YouTube, but a lot of the fitness videos there are short promotional versions intended to lead the viewer to buy a DVD or join an online club for full access to the workout.
It’s definitely understandable that when the contracts expired these videos left members’ queues, but why couldn’t they find a replacement fitness video to stream via Netflix?
On Netflix’s end, while a good number of subscribers might have held the work out videos in their queues and viewed at least one of them almost every day, this still might have been a relatively small percentage of total Netflix viewers. If it took more money comparatively to secure exercise videos while a somewhat small portion of viewers is watching them, it is just a good business decision for Netflix to decide to no longer carry the genre.
By Popular Demand
Even though it has been almost four years since fitness videos were available on Netflix streaming, maybe if enough of us want them back, Netflix will look at establishing a new deal with a distributor that can work. By now, a lot of people have cut the cable cord and come to Netflix. These new customers might wish there were some exercise titles to add to their queue.
That might work if it were a genre of streaming content that Netflix carries. The new people would start to watch it, and Netflix would notice. That’s how Netflix decides what content to carry on their streaming video service.
In the Netflix Quick Guide: How Does Netflix Decide What’s On Netflix video on YouTube, Jenny McCabe, Director of Global Media Relations at Netflix, explains that Netflix simply cannot carry everything available. She refers to Netflix as the largest Internet TV Network with 33 million members – which tells us the video is a little dated (Netflix has more than 80 million members in 2016) — but it’s probably still true that Netflix wants us to think of them more along the lines of a network Starz or HBO that a video store.
The guide is only a minute and a half long, but for those who can’t or prefer to not watch it, McCabe says,
We can’t license everything and also maintain our low prices, so we look for those titles that deliver the biggest viewership relative to the licensing cost.
On the other side of that, she says Netflix will choose to not carry or renew titles that are not watched as much. She closes with, “If you keep watching, we’ll keep adding more of what you love.”
Create Customer Demand
If Netflix decides what to bring us by watching how much members watch it, how can we show Netflix we want fitness videos when there are none to watch? Is there any way to get Netflix to listen to us so that we can persuade them to return fitness videos to their catalog?
Well, we can try. The first thing we can do is contact Netflix directly. There is a Contact Us page, but that is in the Netflix Media Center and from the fields on the contact form looks like it’s for media contacts, but it wouldn’t hurt to fill in it with a couple of suggestions and a plea to please return fitness videos to Netflix.
At the customer service page for Netflix Ratings and Recommendations, the options are to call or chat. If you’re more comfortable with those ways of contacting Netflix, that’s your opening there. The same contact options appear on the Netflix Corporate Contacts page.
Another way people are getting things done is through public opinion. Start a petition on change.org asking that Netflix return exercise videos to their streaming customers ASAP. Get people to sign on by posting a link to the petition on Facebook. If you have a lot of friends on Facebook, and ask them to share with their friends, this could get the ball rolling. Start your own page on Facebook asking for the return of streaming fitness videos and ask all your friends to join there. People do this for all sorts of things like TV shows on the chopping block and Olive Garden’s absolutely delicious Seafood Portofino.
10 Fitness Videos Netflix Should Stream
If we contact Netflix or start that petition and Facebook campaign, we should have a couple of good fitness video titles that we want Netflix to stream. Here’s a list of ten we might consider asking Netflix to carry:
- Jillian Michaels: 30 Day Shred
- Kick to Get Fit Jr. – For Kids
- Denise Austin: Get Fit Fast All in One Trainer
- Scott Cole: Discover Tai Chi for Balance and Mobility – Exercise for Seniors & Older Adults
- The 12-Minute Strength and Flexibility Workout: A Simple and Time-Efficient Exercise Plan for Adults Who Do Not Like to Lift Weights
- Cathe Friedrich’s High Reps DVD
- Denise Austin’s Fit Kids
- Shaun T’s Rockin’ Body DVD Workout
- Virtual Walks – Tuscany Italy for Indoor Walking, Treadmill and Cycling Workouts
- Biggest Loser Cardio Max
We just have to try putting it out there somewhere that we want to see fitness videos back in our streaming Netflix queues. Let me know in the comments here if there are other titles you’d like to suggest for a new catalog of Netflix Workout (Fitness) Videos On Streaming returned to the. If you’ve started a petition or Facebook page, share a link on that, too. Who knows? Maybe Netflix will hear us.